If you are in the concern of Internet Marketing, you can take not to utilize an autoresponder. You can also take to throw money out of the windows, or axial rotation it in neat small packages and flush it down the toilet.
Whichever manner you utilize to convey traffic to your website, it is costing you something. If you utilize Google Adwords or an equivalent, competing service, then it is costing you existent money. If you make anything else, then it is costing you TIME.
Now believe about a normal one-hour web surfing session, one of which you probably travel on every single day. Think about all the websites you visit. All the webmasters of all those websites schemed, planned and pass money -- somehow -- to acquire you to see them, like them, maybe bookmark the site, and eventually go back and purchase something. So state me, how often make you make so? I am willing to wager that 99% of the time, you go forth a website, not having bought anything and never planning to ever go back to make so.
Having an autoresponder gives you a 2nd opportunity with your visitors, who are your customers. For a million different ground your visitants may not be ready to purchase at the exact minute they are on your website -- few ever are, which is the ground that transition rates on direct unsought traffic is so dismally low.
If you don't have got got got got an autoresponder, then every clip a client go forths your website, all the money or attempt you spent, one manner or the other, is gone forever.
It's wish the old brick-and-mortar concern adage: "Do you have any Idea how much it bes to make the telephone ring?"
That's what the proprietor states to the unmotivated employee who's not too speedy to pick up the phone.
If you don't have an autoresponder, then not only are you letting the telephone ring without picking up, but you don't even have an answering machine!