Showing posts with label podcasting. Show all posts
Showing posts with label podcasting. Show all posts

Sunday, May 11, 2008

Quick And Easy Steps To Get Started With Podcasting

I am certain that by now you must have got heard a about a engineering called podcasting. This is an extremely efficient manner that you can air your message to the public.

In this article Iodine would wish to travel over some very good ways that you can do the most of this technology.

1) Brand certain that you have got got good quality sound

I cognize that in the past I have often tried to listen to a podcast only to be disappointed by the very low quality sound. This made it extremely hard to listen to. Guarantee that your recording is of a very high quality sound. This volition pull more than readers and also better your transition if you are selling a product.

2) Brand certain that you have got high quality content

Content is male monarch on the internet. Make an audio recording with expert information on a subject in your niche market. This volition acquire your listener's attending and if it is really good volition most likely Pb to more than gross sales for you. This volition also construct your credibleness and separate you from the many other websites. It will also make trust. As the celebrated gross sales trainer Jeoffrey Gitomer once said people only purchase from other people that they like, cognize and trust.

3) Choose good hosting for your podcast

I only propose that you host it yourself if your waiter can manage the bandwidth demands. You may desire to see using a professional service if you cannot ran into the bandwidth demands. You can also submit it to popular directories for further exposure.

Wednesday, October 17, 2007

How Businesses Can Use Podcasting To Drive More Sales

Podcasting is the statistical distribution of an audio data file via the internet, often using RSS feeds to do it available for a broad audience to pick up and listen to.

The best known land sites for downloading podcasts are iTunes and the fairly new podcasts.yahoo.com, and making your content available here unmaskings you to a potentially immense audience. Visibility is the cardinal if you are to attain the marketplace who will be interested in what you have got to say.

DonÕt overlook lesser known podcast directories either. You will be asked to listing your podcast in a specific category, so do certain you pick the most appropriate 1 in order to attain your mark market.

Creating a good podcast will be easier if you be after ahead and compose a book for yourself. The best concern podcasts have got a single focusing and are packed with utile information that volition leave of absence the hearer itching to come up back for more. Remember to talk slowly and clearly when recording, and guarantee there is no annoying background noise.

ÔHow toÕ angles are extremely popular, as they are specifically designed to assist people accomplish something. If the topic of your concern warrants it, seek and program a series of podcasts to promote repetition listeners. Each podcast should be complete in itself, but should also be deserving more than when listened to as portion of a whole package. Think of each 1 as a separate chapter in a non-fiction book.

Podcasts are like gold for cyberspace marketers, as they let you to construct better human relationships with your audience. Instead of just being a human face on a website, represented by written content, they can hear you speak. If you have got got existent enthusiasm for your topic they will be carried along with it and will lap up every podcast you bring forth in the future.

Podcasts have long term entreaty as well. They can be downloaded onto an MP3 participant and listened to while on the train, out jogging or wandering unit of ammunition the shops. They supply a much more than bosom manner of getting in touching with your mark marketplace Ð and the very nature of them intends you will have got your listenerÕs undivided attention. ItÕs A powerful medium to master.

A podcast is also perceived as being of high value. This in bend gives people a positive position of you and your business, and if the content of your podcast is of high quality, your hearers are much more than likely to research the merchandises and services you have got to offer.

To acquire the most from podcasts you necessitate to see them as a long term venture. One single podcast wonÕt make the fast one if you are looking to construct credibility. Brand them a regular portion of your selling armory and you will open up yourself up to a whole new audience.

Wednesday, October 3, 2007

Podcasts - Is Transcription a Good Idea?

Podcasts were initially used to let people to administer their ain content or radiocommunication style shows to a wider audience. The lucidity of a podcast digital recording have got been ideal for a assortment of media, such as as school lessons, touristry sound guides, unwritten history interviews, radiocommunication programmes, magazines, political broadcasts, sermons, television commentary, newspapers and even wellness guides.

So why make you necessitate a podcast written text if you have the audio? The content of audio recordings on the Internet is not readily searchable and, therefore, indexed and classified by the hunt engines. This renders your podcast almost unseeable unless you pass clip advertisement it or burden the show short letters with relevant keywords. Increasingly, podcasters are providing a copy of either extracts to be included in the show notes, or a full copy of the podcast, which can be uploaded to the Internet alongside the audio recording. The copy will then demo up in the hunt engine consequences like any other written document or website.

It could be argued that a podcast is already in an accessible formatting and why add to the reams of written stuff already on the Internet? Some people state it overcomes the physical object of hearing to a podcast and takes away the impact of the ambiance and style of the voices. That's true, up to a point – unless you go on to be deaf, or with even slightly impaired hearing. In the same manner that a whole sound data file recordings industry have been created for those with sight problems, (talking books being the most obvious example), copies or closed captions / subtitles can do podcasts available to a more than deprived audience. If you can't hear clearly, then your lone option is to read – and podcasters should be witting of this. This is particularly to the point now, since the Disability Discrimination Act 1995 and the Communications Act 2003 promote the proviso of full accessible content for all broadcasts. The sound data files can assist the visually impaired while captions or a full copy can be very utile for the hearing impaired. Obviously, there are some podcasts such as as concerts or music shows where written text do small sense. But there's a whole array of programs which would be unaccessible to a batch of people without this further written resource.

Podcast copies can be tweaked to guarantee the hunt engines can happen you by adding relevant hyperlinks, or you can supply an index of keywords. This do the copy searchable – not only by the hunt engines but by anybody wishing to happen a peculiar subdivision in a hurry. You can even interrupt the copy up into subdivisions if the podcast covers different subjects. Each subdivision can be placed on a separate web page with its ain meta tags and keywords, plus a nexus to the podcast recording itself.

Another point to see is that some people prefer to read content because it's quicker than hearing to an audio file. There may be some podcasts where your audience may only desire to listen to a little subdivision of the full programme. Without a copy with clip markers inserted in it, they would have got to listen to the whole recording or bobbin back and forth in order to seek to happen the relevant bit. With a time-stamped transcript, they can travel specifically to the point they desire to listen to, or they can read the copy for that section. This doesn't intend you're going to lose 'listeners' by doing that. By providing all the options for your audience, they'll retrieve which podcasts are more than user friendly than others.

Reading a copy can also be helpful if the voices on the podcast are difficult to understand, such as as when person talks at 'machine gun speed'. Trying to concentrate to catch every nicety of what they're saying tin be very wearing! Having a back-up copy can be helpful in such as fortune for those who would prefer to read rather than listen, and to perhaps clear up any spots they didn't hear clearly the first clip round.

What is of import is that podcasters should supply their audience with a choice. Sometimes people will prefer to listen to the full programme and sometimes they'll take to read a transcript; and that pick can be governed as much by the clip available to them as by their personal preferences. A quality podcast supported by a copy will always bring forth more than involvement and a larger audience than an audio podcast on its own.

So, having decided that transcribing your podcasts is a good idea, what else make you necessitate to consider? You necessitate to make up one's mind what type of copy would be suitable. In the written text industry, there are generally three styles available: Complete Verbatim, Intelligent Direct and Edited Transcript. The most popular pick for podcasts is Intelligent Verbatim. This guarantees a full, accurate copy but excludes all the 'ums', 'ahs', repeats and verbal wonts people develop, such as as inordinate usage of 'you know' and 'kind of'. These meaningless fillers add nil to the linguistic context of the copy and take longer to transcribe. It do sense to cut all that out, but go forth the remainder exactly as spoken, to reserve the overall style of the individual speaking. This also do for a much easier copy to read, and significantly cuts down on written text clip and costs. For podcast interviews, there may be a happy medium whereby the inquiries can be 'tidied' up and the interviewee's responses left in full.

Complete Direct is a copy of absolutely everything said, including every repetition, verbal oddity or cases where people float off in mid remark with no logical end to a sentence. It enterprises to capture the conversational 'style' of the person, plus any idiom forms and emotions where applicable. This obviously increases the clip it takes to transcribe a podcast and it can also do for a very boring 'read'! Most of us don't speak in completely coherent sentences, so this be givens to be the least popular of the copy style options. A good halfway house is an Edited Transcript which is very utile for podcasts, particularly for ushers and lessons where the content is critical but perhaps the style or verbal oddities of the talker don't necessitate to be included. Any wrong grammar, non-standard English or errors are corrected and sentences are tidied up where it's sensible to make so.

Once you've decided on the type of copy you need, it may also be utile to see written text modern times – how long it will actually take to transcribe your podcast. The professional industry criterion lets one hr to transcribe 15 proceedings of clearly recorded speech. It therefore takes a lower limit of 4 hours to transcribe a 1 hr recording and sometimes as much as 6 hours depending on a figure of factors. These include how clear the recording is, if an external mike was used, the lucidity and velocity of the voices and the figure of people speaking, how coherently they talk and whether there are any hard accents, plus whether any background noise is intrusive or if there's any industry particular or technical nomenclature involved. Our sister article to this discusses in more than item what factors influence a clear podcast recording, and includes some tips to assist you do a clear recording.

Tuesday, August 14, 2007

Intermediate Ways to Get Started with Podcasting

If you are thinking of trying podcasting for whatever reason, you are about to ship on a merriment and possibly moneymaking manner of getting yourself heard on the 'Net. Many people can make their ain podcasting at home, and often do. However, using some intermediate degree methods can assist better your quality and your results. Here are some intermediate stairway to your podcasting.

Improving Your Recording

You tin make this 1 of two ways: you can rage up your ain equipment—which can be a batch of money—or you can engage a recording studio to enter and premix your concluding production. If you have got a musical group, you may desire to see the latter option. Recording quality is important to podcasting, but especially to musicians. Compaction is going to take some of that quality so make your best.

Hosting

You also may be hosting your podcasting attempts at home. If so, you cognize what a job it can be if you utilize your cyberspace for other things. Check out some of the great podcast hosting services out there. You might be surprised at the affordability and high bandwidth they have got to offer. The high bandwidth intends that the sound will be good and the song or address uninterrupted.

Check Your Recording

Even if you utilize a service, you should still check up on your podcasting undertaking often. Brand certain golf course work and quality stays high. Listen to it to do certain your podcasting service is still offering the best possible mercantile establishment for your work.

Sunday, July 29, 2007

Productive Podcasting -The Beauty of Podcasting

Are you one of those people who are so busy that they could no longer have got clip to browsing the Internet or newspaper in a day? This is reality. People are so busy that they could not afford losing even a 2nd of their time. So if you are looking for a better manner to publicize your business, might as well set up a very effectual podcast. People could actually listen to your podcast even if they are doing some other things like walking, riding the autobus or even while they are doing their other tasks.

You will surely acquire the attending of your hearers if you are direct with your podcast. As much as possible brand it interesting and usage simple words. People make not desire complicated podcasts. Be simple, that is the chief key in podcasting.

If you are going to let go of series of podcasts, you can include RSS or Really Simple Syndication so that your client can subscribed to the updates made on your podcast. Believe it or not, podcasting is really getting popular nowadays. It is also so simple procedure since you will just record and upload the data file on your land site or to other podcasting sites.

Podcasting is also inexpensive. If you believe that you desire to have got got a podcast that is really of high quality, you can have other professional companies who can assist you come up up with an effectual podcast. They have got voice people that would assist you with your podcast. They also supply storage for podcasts as well as creating RSS feeds. And lastly, to do certain that your podcast will be a success, anything you mentioned on your podcast should be seen in your web site.

Sunday, June 10, 2007

The Future of Vodcast

Before, it used to be just broadcast media. But with a very dynamic computer technology, we now have the podcast (subscription to audio content) and the video podcast which can only be experienced on the Internet as well as on other portable multimedia devices like the laptop and iPod.

The video podcast or vodcast, for short, is actually a result of the podcast. The podcast focuses only on the audio aspect while the vodcast combines both audio and video just like the television. A vodcast can be distributed from a web server either as a file or as a stream. If you wish to have a file, you can download complete video podcasts and still play them later even offline. With only a single download, you can watch the video as many times as you want. In a streaming vodcast, on the other hand, you can skip some parts of the file and may not download the entire video podcast. The downside is that during playback, you may encounter pauses due to the slow transfer speeds.

Did you know that vodcasting started in the Netherlands? You see, the need for video services there is greater what with more than 60 percent of the Dutch having broadband Internet. Another reason is that video podcasting was actually discovered and promoted by Dutch streaming experts at vodcast.nl.

Video podcasts are gaining their share of popularity these days. A survery done by the media research firm Nielsen/NetRatings from 2005 to the present revealed that Internet users aged 25 to 34 are those who download more video podcasts. Majority of people who download either audio or video podcasts normally use Safari. The San Jose Mercury News, an authority on technology news, said video podcasts were among the top ten tech trend in 2006 achieving "a level of Internet cult status." Users can subscribe to vlogs to get the latest videos or even the ones they missed and then have them automatically sent to their computer desktop. They can then transfer their video files to a portable player like a video iPod.

Technology experts have argued that video podcasts are still lagging behind audio-only podcasts due to the limitations as to where and how you can watch them. Audio podcasts can be heard via the computer, on a compact disc and an iPod while video podcasts can be viewed only in a computer or a video iPod. However, despite these limitations, video podcasts are seen to be widely used in the future. Apart from just downloading videos, you can even star in your own show or concert in the same way that you can make your own radio show in an audio podcast. The vodcast medium offers a lot of opportunities for creative users. You can use it to share your videos with families and friends, add them to the content of your web site, blog or use them in your projects. You can even make your own newscast, documentary, drama or comedy series or reality show. Make your imagination work and you'll be surprised how easy and exciting it is to make video podcasts.

Friday, June 8, 2007

Make Your Own Podcast - Selecting The Right Format

You may have a great topic for your podcast, and great content, but for a podcast to be its best, you should come up with a specific format for your show and, for the most part, stick to it.

There are many things that make up the format of a podcast. The two that I'll cover in this article are the parts, or segments that make up a podcast, and the style you decide upon.

Segments: If you listen to a radio show you'll often hear news at the top of the hour, then sports, then weather, back into music for a several minutes, then a commercial break, a listener's phone call, back into music, etc.

All of those parts combine to make up the show. And while podcasting gives you the freedom to do whatever you want, whenever you want, most people are more comfortable when they have an idea of what's going on -- in this case, I'm talking about your listeners.

Familiarity allows your listeners to not think about the format and just go with the content. And while you don't have to lock yourself into something really precise, it's a good idea to map out how your show will generally flow.

Here's how one of my latest podcasts is formatted:

Intro: This is prerecorded with some music and tells what the show is called, what it's about, and then introduces the host (me!).

Welcome and Teaser: A little bit of chit-chat from the host, and then a teaser about what topics will be covered in this episode of the podcast.

Current News: A look at the leading news and rumors from the past week including some editorial comments if needed.

Sponsor: If there's a paid sponsor of the show it's mentioned here, otherwise the sponsor position is used to promote a product as an affiliate.

Main Content: This is the "meat and potatoes" of the podcast and will vary depending on your podcast topic.

Online Resource: Tell about a resource online that's related to the main content and that the listeners will find useful or interesting.

Feedback: Answer questions from listeners and solicit feedback using email, recorded comment line, etc.

Outro: Usually prerecorded with some music, this is the final goodbye for this episode.

Every week I create a podcast using those segments. One big advantage for me, the podcast creator, is that I don't have to come up with something new each time -- I already have the format, all I have to do is fill in the blanks with the new content.

Some people don't like the idea of a static format for a podcast -- they feel it conflicts with the idea of a podcast being "by the people, for the people." But a podcast can still be personal while being formatted -- and if you take a look at the top podcasts, almost all of them use a fairly steady format.

The other type of podcast format you need to decide upon is the style you'll use. For example, you could be very casual, or strictly business-like. Or somewhere in between.

Unless you know your audience extremely well, I'd suggest against sounding like you're all business. That's not to say you can't use a podcast for business -- you can! It just means that a podcast, like any other method of communication with your prospects or customers, can be used to build relationships. Being more personable will go a long way towards building that relationship.

You'll also need to decide whether to fly solo or podcast with a partner. When you're podcasting by yourself it's much easier to make decisions -- you don't have to bounce ideas of anyone first. You can also record your podcast when it's most convenient for you - no juggling schedules with someone else.

However, it's usually much easier to create many episodes of a podcast when there are at least two people. And many listeners think a team approach is less boring than a monologue can be.

The decisions on how to format your podcast are, of course, up to you. The good news is that there are no wrong answers. Ultimately it's your podcast and you can make it the way you want -- and if you want to try different formats to see which feel best, you can do that, too.

Just don't let the decisions hold you back -- it's better to get started and do some tweaking as you go than to never get your podcast launched because you're overwhelmed with decisions.